The Tribe with a Cause: Why Social Investment Isn't Charity

The human race is a tribal one. Having a sense of belonging, connection, and meaning is extremely important to us. It used to feel as if investing was a solitary pursuit - chase returns, watch the numbers increase. How would your portfolio differ if it reflected your values rather than just your bank account?

Social investment. It's about building a tribe with a cause. You're not just putting your money to work, you're aligning it with companies that are making a dent. They might be tackling climate change, creating sustainable jobs, or promoting diversity. They're the for-profit companies with a social mission, and they're changing the game.

Here's the thing: social investment isn't charity. It's not about throwing money at a problem and hoping for the best. These are businesses, and you expect a return on your investment. But the return isn't just financial. It's the satisfaction of knowing your money is making a difference. It's the feeling of belonging to a tribe that's saying, "We can do well by doing good."

Now, some might say it's risky. That you can't have both social impact and financial return. But here's the secret: remarkable companies attract remarkable talent. Companies with a cause inspire loyalty and innovation. They're the ones attracting the best and brightest, the ones building a future we all want to be a part of.

So, how do you build your tribe with a cause?

Do your research. Find companies that align with your values and have a solid business plan. Don't be afraid to ask questions, dig deep. This isn't about blind faith, it's about smart investment.

And remember, it's not all or nothing. Start small, integrate a few socially conscious companies into your portfolio. Talk about it with your friends, your family. Maybe you spark a conversation, maybe you inspire someone else to join the tribe.

The future of investing isn't just about numbers. It's about purpose. It's about building a tribe that cares, that believes business can be a force for good. Are you ready to make a dent?